May 15, 2019 2 min read
Receiving orders on Shopify is a straightforward process, but it all depends on the contact methods you’ve provided for your customers. If you’ve listed your phone number, customers will reach out to you directly.
However, Shopify’s built-in order management system allows you to seamlessly track and manage all orders. Simply set up your preferred contact options, and Shopify will handle the rest, ensuring you can receive and process orders effortlessly.
A merchant account is a special bank account that allows businesses to accept payments from customers. When a customer makes a purchase, the payment is processed and transferred to your merchant account.
This is where the funds are deposited after the payment has been authorized, allowing you to manage your business finances smoothly.
Shopify makes payment processing simple, offering multiple options for both customers and merchants. Buyers can easily make payments using major credit cards, and merchants can accept payments online or in-person using Shopify’s Point of Sale (POS) system. With the Shopify card reader, businesses can enjoy low transaction fees starting at just 2.4%. Shopify also helps merchants with chargeback responses, allowing businesses to recover lost sales efficiently.
Shopify provides an all-in-one platform to help businesses grow and reach new audiences. With a robust marketing suite, Shopify includes powerful SEO features like customizable meta tags, titles, and headlines to boost your site’s visibility in search results. Additionally, customers can leave SEO-friendly reviews that enhance your store’s credibility.
Shopify also integrates with MailChimp for email marketing, allows you to offer gift cards and discount coupons, and works with Google Ads and social media platforms to further extend your reach and drive sales.
In Shopify, "sessions" refer to the amount of time a customer spends on your online store, whereas "visitors" track the devices your customers use to browse your site—whether that’s a desktop, smartphone, or tablet.
The number of visitors is counted using cookies, which are small files stored on customers' devices when they visit your store. Different cookies track various aspects, such as the type of device used (visitor) and the duration of the visit (session), helping you better understand customer behavior and improve your store’s performance.
February 24, 2026 6 min read
In 2026, site speed is no longer a peripheral consideration it is central to SEO, user experience, and conversion optimization. A slow-loading Shopify store frustrates visitors, increases bounce rates, and diminishes revenue potential. Google explicitly includes site speed as a ranking factor, emphasizing the necessity for merchants to prioritize performance.
Consumers today expect pages to load in under three seconds, and anything longer risks losing a sale. Beyond human expectations, AI-driven algorithms evaluate page responsiveness, layout shifts, and interactivity. Speed impacts every layer of your e-commerce ecosystem, from initial landing pages to checkout, making proactive optimization critical for Shopify store owners seeking growth in a competitive marketplace.
February 23, 2026 6 min read
In the rapidly evolving digital marketplace, visual search is no longer an optional strategy it is essential. Platforms like Google Lens have transformed the way consumers interact with products online, enabling searches through images instead of keywords. For Shopify store owners, this technological shift presents both opportunities and challenges.
By understanding how visual search algorithms interpret product images, businesses can improve visibility, attract targeted traffic, and ultimately increase sales. The era of typing long-tail keywords is gradually giving way to a more intuitive, image-first approach. Retailers who embrace this trend early will gain a competitive advantage in a crowded online landscape.
February 22, 2026 5 min read
Many Shopify store owners focus heavily on marketing campaigns and product selection, but subtle theme tweaks often deliver faster and more cost-effective results. Every element of your online store from homepage layout to button color impacts customer behavior. Minor, thoughtful adjustments can guide visitors naturally toward checkout, increasing conversions without a full redesign. These tweaks harness visual hierarchy, psychological triggers, and personalization techniques, ensuring the browsing experience is intuitive and engaging.
By strategically modifying your Shopify theme, you can maximize user engagement, reduce friction, and elevate trust. Understanding which elements influence purchasing decisions allows you to implement changes that provide measurable results quickly. This article explores unexpected, high-impact tweaks that can transform your Shopify store, boost revenue, and enhance the overall shopping experience for your customers.